George Khut. Photo: Max Doyle courtesy of Australian Way (magazine)

Read: Designer Catchups: George Khut

Date: July 26, 2015

Author: Dermot McGuire

Read: Designer Catchups: Greg More

Date: July 26, 2015

Author: Dermot McGuire

With CUSP about to come a close on 15 August at QVMAG, we’ve set out to discover what our 12 designers have been investigating, creating, and experimenting with since CUSP first launched back in 2013.

We caught up with founder of data visualisation studio OOM Creative and Senior Lecturer at RMIT University, Australian Design Honouree Greg More to discover his latest projects, including talking trees, transport data, and translating public information into understandable forms


It’s been all systems go for our Australian Design Hounouree Greg More.

Invited to talk at TEDxMelbourne, designer, founder of data visualisation studio OOM Creative and Senior Lecturer at RMIT University, he spoke about the ways in which data visualisation can help us interact with our cities.

We could be forgiven for thinking the topic would be quite dry, but as an expert in digital design, Greg makes data visualisation interesting and compelling. Don’t believe us? Check out the TED talk here!

As a designer and expert in data visualisations that connect art, design and technology, Greg specialises in translating massive amounts of complex data into visually elegant displays that tell powerful stories.

Working with the City of Melbourne, Greg and OOM Creative created a digital platform to communicate the central issues of the city’s urban forest.

Key to this platform was an interactive health map for every tree that the City of Melbourne manages, enabling citizens to quickly see the state of their favourite tree – a lot of which are reaching the end of their life expectancies.

You can read all about the project here.

A surprising and sweet byproduct of the Urban Forest project, which gave each tree an ID number and individual email address, started when people emailed the trees to thank them for their existence. And if that’s not cute enough for you, sometimes the trees write back!

Read a piece The Atlantic wrote about the adorable tree love letters.

“My dearest Ulmus,” the message began. “As I was leaving St. Mary’s College today I was struck, not by a branch, but by your radiant beauty. You must get these messages all the time. You’re such an attractive tree.”

As a part of the National Gallery of Victoria’s Melbourne Now exhibition in late 2013, Greg created an aesthetically engaging art installation that conveyed masses of data pertaining to Melbourne’s cityscape in a way that made you actually interested to engage in – no mean feat!

Here’s a short interview Greg did with NGV about the project, and a detailed description here.

And finally, in a bid to make transport data more accessible and interesting, Greg and OOM Creative are developing a suite of new data visualisation interfaces for the NSW Bureau of Transport Statistics.

This data, traditionally supplied as spreadsheets or static maps in PDFs, will use interactive visual tools designed to be useful for planners and transport experts, as well as become accessible and utilised by the general public.

For anyone who uses public transport in Sydney, Greg’s involvement in a project that could potentially redesign and reinvigorate the system is much appreciated!




“Data Visualisation is a new paradigm of communication where aesthetics, temporality and vast quantities of data are used to provide clarity to complex situations. This is a scale shift – an order of magnitude difference – in thinking about how data and information is presented.” – Greg More

As a designer, founder of data visualisation studio OOM Creative, and Senior Lecturer at RMIT University, Greg More specialises in translating massive amounts of complex data into visually elegant displays. These displays tell powerful stories. Past projects include visual presentation of the use of water within urban environments (especially relevant during Melbourne’s severe water shortages) and a dynamic digital interface that allows users to seamlessly navigate vast amounts of multi-media. The latter was exhibited as part of Design and the Elastic Mind at the Museum of Modern Art, New York, in 2008.